Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Doechii narrates Nike’s Super Bowl commercial after Grammy win On Sunday night, the Philadelphia Eagles made history by ...

The fourth cohort's contributions are expected to influence not just gear and apparel, but the broader cultural conversation around equity and access in sports. Nike's 5-year Think Tank ...

While no athlete can compete with Jordan's influence in the sneaker industry, Durant has certainly exceeded all expectations. In 2023, Durant signed a lifetime contract with Nike, ...

Then they could follow that up with outreach to agents, business managers, sports attorneys, trainers and, subsequently, to the athletes themselves. "Network as best you can. Build and cultivate ...

In a day and age when fans want to get as much content they can about athletes and celebrities, business is booming for brands associated with them. In basketball terms, the big guns such as ...

Varsity sports captains from Jordan District high schools gather for a district-sponsored workshop and training to improve the experience for high school student-athletes at Jordan District JATC ...

Olympic gymnast Jordan Chiles recalls when she realized she was being treated unfairly as a Black athlete in an exclusive preview of her new memoir, 'I'm That Girl: Living the Power of My Dreams ...

Thomas declined to participate in the Celtics documentary due to his strong feelings about Jordan. Between 1985 and 1991, he faced the Boston Celtics five times in the playoffs. Larry Bird and the ...

The fourth cohort’s contributions are expected to influence not just gear and apparel, but the broader cultural conversation around equity and access in sports. Nike’s 5-year Think Tank ...

Avoid 'Jordan's revenge' and find slam-dunk ... For athletes and entertainers who may not be acquainted with ... Build and cultivate relationships with what we call 'centers of influence,'" Blue ...