More recently, Victoria's Secret has been shifting its marketing, and it's paying off, say analysts. In 2019, the company ended its Angels fashion show after falling ratings and criticism of the ...

Victoria's Secret shows signs of recovery with revenue growth, improved profitability, and a leaner cost structure, making shares attractive after a 60% drop YTD. Strong holiday sales ...

Victoria’s Secret revives its Fashion Show and Amazon tries a Gen Z catalog—plus, why it was a bad week for Walgreens and the new BOS Nation FC By Adrianne Pasquarelli and E.J. Schultz.

The Victoria’s Secret World Tour, to be aired globally on Amazon Prime Video on Sept. 26, marks the company’s biggest marketing investment in the past five years and its latest efforts to ...

The Victoria's Secret Fashion Show is making its highly anticipated return in 2025, marking another milestone in the iconic ...

Now it's possible Victoria's Secret could close even more stores in 2025. Here's how Victoria Secret got to this place, and why the closures could actually be a strategy for a successful comeback.

Dive Brief: As Victoria’s Secret refreshes its marketing strategy, the company on Friday announced a pilot for a new loyalty program, dubbed “The VS & Pink Collective.” The program will offer rewards, ...

Victoria's Secret will be shifting away from woke, body-positive marketing in order to stem the tide of the brand's declining sales in the last few years.

The brand said the decision was part of a move to "evolve the marketing of Victoria's Secret." The announcement came in November 2019, months after it had announced it would be rethinking the show.

Barington Capital Group has built a stake of more than 1% in Victoria's Secret & Co. and is urging the company to make changes to its board and strategy. The investor is calling on the company to ...

Victoria’s Secret’s continued relationship with Amazon is a newer strategy coming from the brand. Upon adding apparel and lingerie, it marked the first time the styles became available through ...