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  1. zhihu.com
    https://www.zhihu.com › question

    shopper marketing是什么概念? - 知乎

    总之呢,Shopper Marketing的直接目的就是让购物者在决定购买一个产品的6-7秒内让他选择自己的产品,由于Shoppers是各不相同的,购买习惯也是不停改变的,影响因素更是千变万化的,所以不存在一个套之四海皆准的公式,正是这样吸引着无数的营销人员对其进行 ...

  2. zhihu.com
    https://www.zhihu.com › tardis › bd › art

    【文章翻译】注意力的购买者(Attention Shoppers!)

    Dec 1, 1997 · 英语原文: Attention Shoppers! THE CURRENCY OF the New Economy won't be money, but attention – A radical theory of value. As is now obvious, the economies of the industrialized nations - and especially that of the US - have shifted dramatically.

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